01The principle
FleshWeave is an AI-assisted, human-directed studio, and we say so plainly. We believe AI should be disclosed, not disguised. This page explains, honestly, how we use it — so audiences, creators and partners always know what they are seeing and hearing.
AI-ASSISTED · HUMAN-DIRECTED
That tag is not marketing. It is a commitment: a person directs, finishes and signs off every piece of work that leaves the studio.
02Our method
What AI does
- Accelerates drafting — arrangement ideas, rough mixes, variations and iteration that would otherwise take days.
- Assists production and post — clean-up, stem separation, mastering support, captioning and visual concepting.
- Helps maintain consistent, clearly-labelled educational creator personas.
What people do
- Set the brief, make the taste and editorial calls, and curate.
- Perform, write, and finish the work to release standard.
- Take authorship and accountability, and sign off before anything ships.
The machine is a fast collaborator. It is never the author. Human creativity is the point of FleshWeave; the AI is the loom, not the weaver.
03Provenance & labelling
AI-assisted work carries a visible provenance tag across the site, and we are building toward attaching durable content credentials so that disclosure travels with the file itself.
- On-site labels — a tasteful, machine-and-human readable “AI-assisted · human-directed” tag on relevant work.
- C2PA-style intent — we intend to adopt C2PA Content Credentials so provenance metadata (who, what tools, what was AI-assisted) is embedded and verifiable.
- Platform norms — where we publish to third-party platforms, we use their AI-content labelling controls.
04Consent & likeness
People come first. Any persona, voice or likeness we work with is built on a foundation of explicit, informed consent.
- We do not create synthetic likenesses or voices of real people without their clear, documented permission.
- No unauthorised voice cloning. Ever. Cloning a voice requires the rightsholder’s consent and a written agreement.
- Our showcase personas are illustrative archetypes — moods, not real individuals — and are clearly marked as placeholder.
- Consent can be scoped and withdrawn; we honour reasonable withdrawal requests.
05Training data & rights
We aim to use tools and datasets that respect creators’ rights.
- We favour licensed, owned or permission-based material for any fine-tuning or reference.
- We respect copyright and will respond to good-faith rights concerns — email ai@fleshweave.com.
- We do not pass off AI-assisted work as wholly human, nor human work as fully autonomous AI.
06Regulatory alignment
We design our disclosure practices to align with emerging transparency standards, including:
- the EU AI Act transparency obligations for AI-generated and AI-manipulated content (Article 50), including clear labelling of synthetic media;
- UK guidance and the direction of travel on AI transparency and online-safety expectations;
- mainstream platform AI-labelling norms for synthetic and AI-assisted media.
This is a living commitment: as standards mature, our practices and this page will evolve with them.
07What we will not do
- Impersonate real people or deceive audiences about authorship.
- Clone voices or likenesses without consent.
- Generate harmful, hateful or unlawful synthetic media.
- Hide AI involvement to make work look more “authentic”.
If you ever see something on the Platform that looks mislabelled or missing its provenance, tell us at ai@fleshweave.com and we will look into it.